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Tourists by London Eye

New sightseeing tour launches on St. George’s Day

  • New product offers 50 famous London sights from as little as 2p a sight
  • New product provides two-hour* non-stop tour of London
  • Tickets available from only £1** on every service
  • See up to 50 famous sights across the capital in two hours


Industry leading transport provider has today (23 April 2018) launched London’s first low-cost sightseeing tour.

From today (St. George’s Day) visitors to the capital will be able to use the great value service to take them across London to view 50 of its best known sights. The new service does a circuit of London without stopping, so customers get to see the sights rather than waiting for other customers at each stop.

With ticket prices starting from only £1** passengers will get to view sights like Big Ben, the Tower of London and the London Eye from only 2p a sight, all from the comfort and convenience of a bus.

A family of four can take the tour during the peak time summer holidays for as little as £8. At such a low cost, tourists, local residents, schools and community groups can take advantage and book for a fun-filled, informative trip without breaking the bank.

For families stay-cationing in the UK this summer, they can also use low cost long distance operator to travel to London before jumping on board for their two hour adventure.  

For example, a family of four, travelling from Liverpool can book return travel to London, with a one night stay in a London hotel and a sightseeing tour for only £81 in July.*** (See below for costs of trips from other UK cities)

With tours departing every hour from three different locations across the city, the bespoke double decker buses will offer great views of all of London’s top tourist attractions.

Tours depart from Stop X in Park Lane opposite the Hilton Hotel, Stop TA at Tower Hill and next to the railway bridge on Belvedere Road near the London Eye.

Seats can simply be booked via the website and can be reserved right up to the time of departure (subject to availability), offering customers great flexibility and the option of a guaranteed top deck seat.

The sightseeing tours – being operated by Stagecoach London - will run daily between 1000hrs and 1700hrs with additional services available during the busy seasons.

Nine vehicles, all Dennis Tridents have been adapted by manufacturer Alexander Dennis Limited (ADL) in Anston and Harlow. Four vehicles are fully open top and five offer a partially covered top deck.   

A GPS commentary system provides a comprehensive English-language commentary of all of the sights through interior speakers.

The exterior of the buses proudly sport the well known face of mascot Sid and each vehicle has been named after a famous person with a London link.****

Mark Venables, Managing Director of said: “This is a very exciting venture for both and for tourists visiting or stay-cationing within the UK. With such incredible low cost value fares, it makes sightseeing in London affordable to all pockets. Around 19 million tourists visit London every year and this is the perfect sightseeing choice for those coming to this great city – a great value, non-stop tour of the capital’s most famous sights, from a brilliant top-deck vantage point. We look forward to welcoming people from around the UK and the globe on to our services.” 

Paul Lynch, MD of Stagecoach London, said: “We are so proud to be launching this new product. With our superb value tickets this is not only a fantastic service for tourists coming to London but for people living or working in or around London who might have a couple of hours to spare,  or friends and relatives visiting from out of town. With our great value tickets a family can enjoy a day out for a great price.”



*Journey times will vary due to traffic, but the average journey time will be two hours

**tickets from £1 plus 50p booking fee

***£81 includes tickets from Liverpool to London on 30th July, a sightseeing trip at 1000hrs on 31 July and overnight accommodation in a family room at the Premier Inn at Stratford, London on 30th July. All priced at 1230hrs on Friday 20 April.

**** The names of the buses are:

King Henry VIII, Sir Christopher Wren, King George V, Queen Elizabeth II, Lord Nelson, King Charles II, King William I, Sir Winston Churchill, Queen Victoria.

All of the below prices are for travel from city of origin to London on 30th July, returning on 31st July, with overnight accommodation in a family room at the Premier Inn in Stratford, London and a tour on at 1000hrs on 31st July. The prices were accurate at 1300hrs on 20 April 2018.

Town originating from

Cost of return travel to London (including booking fee) for four people

Cost of one night in a family room at Premier Inn in Stratford, London

Cost of tour

Total cost